Customers want to "hire" a product to do a job, or, as Harvard Business School marketing professor Theodore Levitt put it, "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!"
Yet we all struggle with focusing on the "drill" rather than the "hole" -- or the job to be done -- when it comes to our SaaS products.
A few examples:
With that in mind, we think you should take a minute to define what solution your product offers to your clients.
What's one thing you could do today in your role to move from product-first to solution-first positioning and tactics? How could you speak about your product differently? How could your slide decks change?
Enter your ideas in the comments section below.
**Pro tip: we've noticed the companies who get the most out of SaaStr Pro end up creating 15-minute weekly "SaaStr Pro Standup" discussions where you can talk about this week's content. Give it a try!**